As the globalisation of technology continues to expand, the world trade in television programming has become the fastest growing media business throughout the world. One of the contributing factors to this phenomenon is the fast development and wide adoption of the new communication technologies (NCT).
As my title suggests, the adoption of NCT seems to be like adopting a dog or a cat. There are both advantages and disadvantages to accepting NCT into our lives. Increasingly, television markets worldwide are fueled by the proliferation of 1. New transmission and distribution of technologies 2. Capitals in search of new markets for cultural products. So, is NCT really good for us? Should we embrace its significant influences on our lives or should we avoid it at all costs?
The main benefits,that all of us are exposed to, are the usefulness of NCT. With the advancement of technologies, we can save a lot of time from doing our chores and unnecessary tasks such as sending letters by post (snail-mails). We can also get the most updated news and entertainment from almost everywhere, including toliets and buses. Media production companies can manufacture their products at a faster rate and at a lower cost. Government can convey its message to the people with different kinds of means so as to ensure a higher percentage of receiver rate as compared to using only a form of media. Even as you are reading this, you are already using a product of NCT – the Internet. The advantages of NCT are just too many to be covered.
Next, with the uprising of NCT brings better quality and higher affordability for all consumers. Cable and multi-channel media technologies help to create the provision of new media. Consumers can have a variety of options to enjoy media products. Examples such as Fibre-optics and satellites give us more choices to picking different television channels to watch. Handphones, PDAs and Ipods allow us to communicate and be entertained while on the go. Furthermore, computers are not just limited to individual usage; it can become a tool for interaction with the invention of computer tablets such as ITablet (Apple), Microsoft Courier and Crunchpad (TechCruch, Singapore) . The clip below shows Microsoft Courier and ITablet (it was one of my CSE research
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On the other hand, NCT may not necessary be always beneficial. With the rapid pace of technological advancement, many people will come in contact with the syndrome of ” Bypassi-ness”, of which we tend to bypass certain generations of technology. This is evident, especially for developing areas, which had limited connections with the world until recently. As such, people in rural lands of China may face this syndrome when they get faster access to the usage of handphone as compared to getting landphones. This is because a handphone does not need workers to construct underground pipes for connectivity as compared to landphones.
To add-on, our reliance on NCT may become our path to failure. With technology progression, we no longer need to have face-to-face relationships as we can easily get friends and the latest updates from the cyberspace. We do not need our traditional media products to fulfil our curiosity. We can literally find them in public toilets! So what if NCT goes awry from its original aim? NCT can also aid in bringing messages of imperialism and ideological propaganda. Our way of living may become homogenous as compared to people living on the other side of the planet as we are being bombarded with the same media culture every single day.
Moreover, NCT can also influence the demand for traditional media products. Younger generations may turn to new media for the latest news and entertainment such as the Internet.
Internet’s impact explored (heraldonline, 24/10/09)
What about the sales of newspapers and broadcast of radio stations? In addition, larger media production companies will start to acquire other media-related companies for vertical, horizontal and complementary expansion. Their ultimate goal? To lower their costs and increase their profits (sound anything like what you learnt in Economics?)
But alas, it may not be good for consumers like us. Without competition, the dominating company may not progress to search for better quality productions and the in-air programmes may be bombarded by long advertisements. Imagine how would it be if we watch a half-hour program for three hours due the interventions of advertisements in between. Exasperating, right?
It is one of the longest advertisments (3.30 mins) ever aired on TV (ITV1) 8th March 2009. So unless you are a MJ fan, I think most of us would have probably lose our patience long gone before this ad finishes.
Thus, my view is that since we cannot run away from NCT , we might as adopt it in such a way that it does not take over our lives entirely. Avoiding NCT in an extreme way is certainly being stubborn as NTC does gives us the benefits to comfort in life, while embracing NCT over-enthusiastically is not a good way either as we may over-rely on it.
Extra readings on impact of NCT: http://www.asiamedia.ucla.edu/article.asp?parentid=52164








